Website Design Tweaks, Tune-ups and Overhauls
Is your website doing its job…or does it need to be recalled for a design overhaul?
You really need to know because poor web design can do more harm than good if it’s not at the top of its game. Think about it this way: product recalls are on the rise everywhere. Manufacturers recalled a host of products this year—everything from light bulbs, tree stands, kitchen utensils and building tools to paint, shoes, bottles, and of course, automobiles.
Do you recognize what wasn’t on that list? That’s right, “websites” were missing from the list. We searched high and low and couldn’t find a single website recall, even though there are plenty out there that need to go straight back to the shop for a complete web design inspection and overhaul.
Read on and we’ll tell you why.
Why Would a Website Need to Go Back to the Shop?
Have you been following the latest auto recalls? Volkswagon is known for its style, precision and performance, but it’s being recalled by the hundreds of thousands because of a little thing called “deceptive emissions software.”
Hondas, Toyotas, Nissans and Mazdas are among some of the more popular cars in the US, and they too are being recalled—not because of their style or performance, but because of what their air bags might do if there’s a crash.
In each case, these products can do a lot of wonderful things, yet they still need tweaking—and in some cases, a complete overhaul. So that brings us to your website. It may be modern in looks, correct in color, pleasing to the eye, and capable of doing lots of things. But can it do everything it should? Remember, one or two defective or missing functions could spell disaster for your brand.
Tune-up, Tweak or Overhaul?
Now that you understand why your website might need to be on the recall list, it’s important to figure out what type of repair work you need. You may need something as simple as a landing page, or something as colossal as transforming your non responsive website into a responsive site—and fast.
The key is knowing what you need, and that’s where a professional web design and development service (like us!) can help with the diagnosis.
Here are a few necessary tune-ups, tweaks and overhauls that WebFour.net can help you with:
According to the online dictionary a tune-up is “a process in which small changes are made to something in order to make it work better.” When your website goes in for a tune-up, you should expect the following areas to be examined to be sure they are performing at their peak:
Conversion Rate Improvement.
A website’s conversion rate is derived from the percentage of users who take a desired action that the web owner (you!) has identified. Whether your site is new or has been open for business for a while, if your conversion rate is so small that you can’t even see it under a magnifying glass, it’s time for a tune-up.
A professional web designer can make small tune-up changes, like placing your conversion elements above the fold, incorporating a strong call-to-action, or even creating a place to display testimonials so your visitors can see how much your clients trust you.
What’s a good conversion rate? There are lots of opinions on this topic, but
Page Loading Speed.
A lovely website that takes a lifetime to load may end up being a lovely site that will lose you a lot of business. There are any number of reasons why a website may be taking too long to load, but if you can’t think of any, it’s a sure bet that your site needs to go into the shop for a tune-up.
Even if you can think of some reasons, you’ll probably still want to use a website design professional to optimize your site. Why? Because improving page load speed can include a little bit of metrics, a whole lot of minifying, and more caching and site testing than you care to be involved in.
Page load speed is also important to Google.
Google has kept a promise it made last year: Site speed is now a ranking factor in Google’s algorithm, and is already in place for U.S. searchers. But Google also cautions web site owners not to sacrifice relevance in the name of faster web pages, and even says this new ranking factor will impact very few queries. More on that below, but first the background on today’s announcement from Google Fellow Amit Singhal and Matt Cutts, head of Google’s web spam team.
Proofreading and Copy editing.
The design of your website may be so beautiful that it captures the visitor eye the moment he or she lands on it, but if there are typos, grammar problems or dead links floating around, your visitor won’t be dazzled for long. A web design professional can tune-up your site by checking the ebb and flow of your content, rearranging copy, fixing broken links, and advising you on your social media sharing options.
Tweaks are a lot like tune-ups. You tweak a website when you want to make a fine adjustment here or there. Following are some areas that can always use a bit of tweaking by a seasoned web design professional.
Even if your website is the latest hot-off-the-press design, it can probably still stand a few customizations that make it your brand. For example, a professional web design company can modify your home page, create or customize forms specifically for your site, help you develop your unique “call-to-action”, and in some cases, help you write your headlines and web copy.
Your site may be the most beautiful thing you’ve laid eyes on in years, but if it doesn’t have a landing page, it may need a good tweaking—and fast! A landing page is the “worker” of the website; it converts visitors into actual “leads.” It doesn’t just present content like your home page does; it actually tells your visitors what it is you want them to do and why it’s beneficial for them to do it. And so, no matter how wonderful you think your site is, it’s probably not ready for the road until you have a landing page.
In order to be successful, your website should rank high in the search engines; otherwise, how will your audience find you? When you send it into the shop for a good tweaking, your professional web design service will add relevant phrases and keywords into the site, and also optimize your images by checking for the correct use of the ‘ALT’ tag.
An overhaul is a pretty big deal. It is when you take a thing apart, examine it, and then determine whether it can be repaired or needs to be completely rebuilt. Although this procedure usually refers to the automobile industry, it is also relevant in the world of websites.
Exactly what is a website overhaul? Here are three great examples:
Sure, old themes need to be overhauled, but we think it’s vital to understand that theme customization is not just the reworking of a tired or overused template; it can also include the reworking of a brand new theme. Brand new themes are indeed bright and shiny, but they still need to be laid out and customized.
A professional web design company can tweak your colors, integrate Woo commerce into your theme, add payment gateways, and create online forms with special fields to help you learn more about your customers. Therefore, if you’ve purchased a new theme that hasn’t been branded specifically for you, it may already be time to send it to the shop for an early overhaul.
Because more and more Internet visitors are landing onto websites via cell phones, tablets and other miniature devices, it is no longer a luxury to have a mobile responsive website: it’s an absolute necessity.
If you have a website that’s not mobile responsive, you need to send it to the shop for an overhaul. Even more importantly, if you have a brand new website that should be responsive but you don’t know how to check and see if it is, you still need to make that trip to the shop. A skilled mechanic (in this case, a web design professional) will know what to check for. All you need to do is sit back and wait on the report.
Almost every example in this article has centered around how to know if your new or gently-used website needs to go to the shop. However, we don’t want to leave old websites out of the mix, because there are probably more of those floating around on the web than anything else.
If your website is old, worn-out, non responsive and hard to navigate, it’s time to send it to the shop for a complete overhaul. Case closed.
We hope this article helps you to understand why many websites need to be on the recall list, and when you should send it for tweaks, tune-ups or a complete overhaul.